You need to grab their attention, get them interested and then build desire for your offering and then get people to take action. Answer the three questions: why you, why now, and what’s in it for me? The upper right quadrant of your web page gets the best response. Place your phone number in upper right with email sign-up forms just below.

Your website needs to communicate your message in the first few seconds. Your unique selling proposition and your opt-in forms need to be easily seen without scrolling down.

A study by researchers in Canada showed that people form lasting judgments about the usability and credibility of a website in as little as 1/20th of a second. The reaction is a physiological and emotional response based on color, images, page load speed and organization. This first impression was not based on informational content.

Your website needs to portray a professional and credible image. This includes the design, colors, fonts and the organization of your home page. Avoid dark oppressive colors; instead use light, bright and inviting colors. Avoid a wide variety of fonts, placing text in all CAPS or reversed out fonts. You want a professional design to instill confidence. Avoid strong colors.

Avoid overloading your visitor with too much information. Keep paragraphs short and give “bite size” nuggets of information. This makes it easier for people to scan your content and find what they are looking for. Include a link with “Learn more” that will lead them to more in depth information.

Visit this site for more conversion rate optimization tips. Conversion techniques will improve sales from your website.